Mass Media Research (Wadsworth Series in Mass Communication and Journalism)

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Mass Media Research (Wadsworth Series in Mass Communication and Journalism)
by Roger D. Wimmer, Joseph R. Dominick

New!: $169.95 $149.96 (as of 01/28/2013 09:05 PST)
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Communication

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.

• Rank: #67423 in Books
• Published on: 2013-01-01
• Original language: English
• Number of items: 1
• Dimensions: 9.69" h x .79" w x 7.44" l, 1.70 pounds
• Binding: Paperback
• 496 pages